Comments on: ABL CEO Kuhan Foo: “The challenge is getting teams to market themselves.” http://redhoops.com/2010/02/27/abl-teams-challenge-marketing/ The 1st pan-ASEAN basketball site Sun, 05 Sep 2010 17:14:22 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Pom http://redhoops.com/2010/02/27/abl-teams-challenge-marketing/comment-page-2/#comment-2856 Pom Thu, 04 Mar 2010 01:49:18 +0000 http://redhoops.com/?p=2410#comment-2856 Get your facts right please. Tigers had 1200-1500 people during the last 4 games. Get your facts right please. Tigers had 1200-1500 people during the last 4 games.

]]> By: Jannelle http://redhoops.com/2010/02/27/abl-teams-challenge-marketing/comment-page-2/#comment-2855 Jannelle Wed, 03 Mar 2010 12:24:29 +0000 http://redhoops.com/?p=2410#comment-2855 Yes, before marketing of the league, lets examine if these players are very happy with their salary? Good example is Barracudas Tan, working with shell as Engineer,basketball is his second part time job. Yes, before marketing of the league, lets examine if these players are very happy with their salary?
Good example is Barracudas Tan, working with shell as Engineer,basketball is his second part time job.

]]> By: 3stars http://redhoops.com/2010/02/27/abl-teams-challenge-marketing/comment-page-2/#comment-2851 3stars Wed, 03 Mar 2010 06:09:21 +0000 http://redhoops.com/?p=2410#comment-2851 @tabinge..it seems like you already have something in mind when you talk about those "bits and pieces" and “smallest and simplest detail” do you mind sharing it? @tabinge..it seems like you already have something in mind when you talk about those “bits and pieces” and “smallest and simplest detail”
do you mind sharing it?

]]> By: jerby http://redhoops.com/2010/02/27/abl-teams-challenge-marketing/comment-page-2/#comment-2850 jerby Wed, 03 Mar 2010 05:29:21 +0000 http://redhoops.com/?p=2410#comment-2850 Hi tabinge, so you've seen it? Their rules are on ten page booklet? Thanks. Are you a Patriot insider? :) Hi tabinge, so you’ve seen it? Their rules are on ten page booklet? Thanks. Are you a Patriot insider? :)

]]> By: tabinge http://redhoops.com/2010/02/27/abl-teams-challenge-marketing/comment-page-2/#comment-2849 tabinge Wed, 03 Mar 2010 04:22:29 +0000 http://redhoops.com/?p=2410#comment-2849 Ok! On my previous post with respect to the following comments, I've mentioned, "smallest and simplest detail”, which may take “part” on the identity and branding of the league, with its “logo” and the ABL “property”. These are the bits and pieces the league can look up to and improve for during the offseason. It’s up to the task in the league head office and its support staff to deal with. It's not something of monumental, or makes miracles happen. It wouldn't cost that high. It’s all up to you to ignore it, but once you see something ABL --- it’s all about ABL. These are ideas --- creativity that is, tend to put allotted time and bring it up, either satisfied or scrapped, at the very end. I only explained the contrast of a US/North American Professional Leagues, to those haven't known it yet. It doesn't mean the league must reach up like the NBA or Euroleague nor subpar with the PBA. Are we to market ABL and its affiliated teams? Are we to open and expand ideas? Are we ready to compete? These cases involved risks, rather doing nothing. My discussion doesn’t connote the solution or having the right equation, but only the “smallest and simplest” part. Pick it up or blew it down. @3stars – What I’m trying to say by redesigning is to revise. Not necessarily draw everything from scratch. About the uniform, spectators and viewers find it appealing when a player (benched, mediocre, well-deserved, superstar) wears a good design uniform. It doesn’t necessarily have to be an Adidas Futuristic-Style All-Star Jersey or Nike Dry Fit (but of course, players on their side would like to wear it). Reebok (SMB’s official outfitter) and AtletA (Patriot’s official outfitter) will do. It’s the standard labelling what I’m trying to imply. @bader – About the ABL Constitution, since a new organization has formed composed of bigwigs / companies, it has to. It’s not something like an invitational tournament; they rely on a 10-page booklet. In a situation, wherein a team can walkout or back off, when things are getting ugly and messy involving opposing team and fans, and will never play on their next scheduled fixtures --- ala-Jones Cup. Ok! On my previous post with respect to the following comments, I’ve mentioned, “smallest and simplest detail”, which may take “part” on the identity and branding of the league, with its “logo” and the ABL “property”. These are the bits and pieces the league can look up to and improve for during the offseason. It’s up to the task in the league head office and its support staff to deal with. It’s not something of monumental, or makes miracles happen. It wouldn’t cost that high. It’s all up to you to ignore it, but once you see something ABL — it’s all about ABL. These are ideas — creativity that is, tend to put allotted time and bring it up, either satisfied or scrapped, at the very end. I only explained the contrast of a US/North American Professional Leagues, to those haven’t known it yet. It doesn’t mean the league must reach up like the NBA or Euroleague nor subpar with the PBA. Are we to market ABL and its affiliated teams? Are we to open and expand ideas? Are we ready to compete? These cases involved risks, rather doing nothing. My discussion doesn’t connote the solution or having the right equation, but only the “smallest and simplest” part. Pick it up or blew it down.

@3stars – What I’m trying to say by redesigning is to revise. Not necessarily draw everything from scratch. About the uniform, spectators and viewers find it appealing when a player (benched, mediocre, well-deserved, superstar) wears a good design uniform. It doesn’t necessarily have to be an Adidas Futuristic-Style All-Star Jersey or Nike Dry Fit (but of course, players on their side would like to wear it). Reebok (SMB’s official outfitter) and AtletA (Patriot’s official outfitter) will do. It’s the standard labelling what I’m trying to imply.

@bader – About the ABL Constitution, since a new organization has formed composed of bigwigs / companies, it has to. It’s not something like an invitational tournament; they rely on a 10-page booklet. In a situation, wherein a team can walkout or back off, when things are getting ugly and messy involving opposing team and fans, and will never play on their next scheduled fixtures — ala-Jones Cup.

]]> By: bader http://redhoops.com/2010/02/27/abl-teams-challenge-marketing/comment-page-2/#comment-2842 bader Tue, 02 Mar 2010 15:56:24 +0000 http://redhoops.com/?p=2410#comment-2842 Do you really think people will immediately patronize the teams if they change the ABL logo and make it look like that of North American Leagues. Man, ABL is not a Pinoy league that aches to copy every basketball detail that America dishes out. I'm sorry to tell you but the other ASEAN countries don't measure themselves against America. They don't have that burden and they're ok. Let the Pinoys deal with that. "Hail-America" has always been our hang- up. The current ABL logo will do. Meantime let us enrich what it stands for. Branding is not just about colors, logo and its visual/aural/tactile identity.A logo, however intricate or ornate is nothing if there is no product value or positive product attributes associated to it. I am driving at knowing the needs of the market and then positioning the team to fill this need. Once everything is clear and lucid, the rest follows. What kind of ads will they make, what kind of gimmicks will they use, What kind of players are they gonna get, What kind of sports commentator to hire, how are they going to farm their finance centers and how are they going to embed it to their marketing programs, What CSR to employ... etc. Currenty, the Patriots is lodged in a complicated situation. There's the PBA brand of show off basketball, the youthful energy and intensity of the UAAP/NCCA, PBL as the league of future PBA stars and the Liga ng Bayan which has been trying to position as the league close to the countryside. In this convoluted basketball fiefdoms, where will the Patriots carve their dominion? I'm sure the Patriots marketing people are in neck deep into addressing this situation. @tabinge- :) Man, ABL is a regional league ran by highly qualified people, do you really think that they don't have rules/ constitution? My apologies, this is off topic... Does Salamat/Selamat means thank you in Bahasa Indonesia/Malaysia, Brunei, Singapore and Thailand? I'm just curious.. Rather than dwell and stagnate on our differences why not celebrate and magnify our similarities? 1ASEAN! SALAMAT! :) Do you really think people will immediately patronize the teams if they change the ABL logo and make it look like that of North American Leagues. Man, ABL is not a Pinoy league that aches to copy every basketball detail that America dishes out. I’m sorry to tell you but the other ASEAN countries don’t measure themselves against America. They don’t have that burden and they’re ok. Let the Pinoys deal with that. “Hail-America” has always been our hang- up. The current ABL logo will do. Meantime let us enrich what it stands for.

Branding is not just about colors, logo and its visual/aural/tactile identity.A logo, however intricate or ornate is nothing if there is no product value or positive product attributes associated to it. I am driving at knowing the needs of the market and then positioning the team to fill this need. Once everything is clear and lucid, the rest follows. What kind of ads will they make, what kind of gimmicks will they use, What kind of players are they gonna get, What kind of sports commentator to hire, how are they going to farm their finance centers and how are they going to embed it to their marketing programs, What CSR to employ… etc.

Currenty, the Patriots is lodged in a complicated situation. There’s the PBA brand of show off basketball, the youthful energy and intensity of the UAAP/NCCA, PBL as the league of future PBA stars and the Liga ng Bayan which has been trying to position as the league close to the countryside. In this convoluted basketball fiefdoms, where will the Patriots carve their dominion?

I’m sure the Patriots marketing people are in neck deep into addressing this situation.

@tabinge- :) Man, ABL is a regional league ran by highly qualified people, do you really think that they don’t have rules/ constitution?

My apologies, this is off topic…
Does Salamat/Selamat means thank you in Bahasa Indonesia/Malaysia, Brunei, Singapore and Thailand? I’m just curious..

Rather than dwell and stagnate on our differences why not celebrate and magnify our similarities?

1ASEAN!

SALAMAT! :)

]]> By: lrangels http://redhoops.com/2010/02/27/abl-teams-challenge-marketing/comment-page-1/#comment-2840 lrangels Tue, 02 Mar 2010 15:39:55 +0000 http://redhoops.com/?p=2410#comment-2840 @Janelle. You mean insurance, like the team would cover their surgery, rehabilitation, etc., should they get injured? I believe every team should have that. Else, they won't join sign in the dotted line. ;) @Janelle. You mean insurance, like the team would cover their surgery, rehabilitation, etc., should they get injured? I believe every team should have that. Else, they won’t join sign in the dotted line.

;)

]]> By: Jannelle http://redhoops.com/2010/02/27/abl-teams-challenge-marketing/comment-page-1/#comment-2838 Jannelle Tue, 02 Mar 2010 14:29:46 +0000 http://redhoops.com/?p=2410#comment-2838 Are all basketball players in ABL have under insurances by their respective teams? Are all basketball players in ABL have under insurances by their respective teams?

]]> By: 3stars http://redhoops.com/2010/02/27/abl-teams-challenge-marketing/comment-page-1/#comment-2831 3stars Tue, 02 Mar 2010 06:29:43 +0000 http://redhoops.com/?p=2410#comment-2831 @tabinge.. just like what you said logos have been to several changes as times go by.. so let the abl logo have its own evolution that symbolizes the evolution of the league itself.. its too early to change it again.. its only been a year.. the league is still finding its own identity and by the time it does then thats when we can change the logo. dont overdo things.this is not a town liga where there is best in uniform award.. they dont flock the gym because they see players in multicolored uniforms its like wrapping a gift worth a dollar in a $100 gift wrap.. regarding using the names..its a culture thing..indonesians often use 1 name only..like our very own ferdinand. @tabinge.. just like what you said logos have been to several changes as times go by.. so let the abl logo have its own evolution that symbolizes the evolution of the league itself.. its too early to change it again.. its only been a year.. the league is still finding its own identity and by the time it does then thats when we can change the logo.

dont overdo things.this is not a town liga where there is best in uniform award.. they dont flock the gym because they see players in multicolored uniforms its like wrapping a gift worth a dollar in a $100 gift wrap..

regarding using the names..its a culture thing..indonesians often use 1 name only..like our very own ferdinand.

]]> By: tabinge http://redhoops.com/2010/02/27/abl-teams-challenge-marketing/comment-page-1/#comment-2829 tabinge Tue, 02 Mar 2010 06:10:54 +0000 http://redhoops.com/?p=2410#comment-2829 The ABL should come up with its own identity and branding first. Even the simplest and smallest detail, starting up is its own logo. I think, they should consider redesigning it. It seems it's a logo of an amateur/minor league or a local tournament. Take a look on some Professional Leagues in the US/North America. The logo has its representation and meaning, with respect to the league, kind of sport, and history. It has some common similarities like: red, white, blue colors; acronym; the silhouette man; kind of ball; etc. For instance, the NBA logo represents Jerry West. The current NFL commissioner made a redesign on the emblem from 25 stars to 8 stars, which represent the 8 divisions. The PBA went to several logo changes up to the current one (it's Francis Arnaiz, not Robert Jaworski is the silhouette man). Even the World Wrestling Entertainment (formerly known as World Wrestling Federation) and World Wide Fund for Nature, went to court because of the “WWF” acronym. Though, it's a graphical representation, still it gives an impact, attraction to fans, consumers, and even familiarity to people with no interest. Every time you see the logo, it's automatic. Now, it's down to its affiliated teams considering the logo, fonts, colors, used by any means: jerseys; graphics on TV, websites, print ads; t-shirts; tarps; collectibles; for “marketing” purposes; etc. The league should have this so-called “property” similar to the NBA and others. This is where the PBA patterned its “property” implemented by the late commissioner Jun B. about 10 years ago; wherein the “property” indicates the company name/logo along with its design and monicker; changing of names, monicker, and logo must undergo the commissioner’s office for approval and fees. This exempts Satria Muda BritAma, wherein they’re obliges to attached the sponsor name along with the club name. Bring on the ABL “property” instead of showing off the flags of its respective nations. The use of official abbreviation of its affiliated teams should also be implemented (e.g.: Philippine Patriots – PHP, Satria Muda BritAma – SMB, Singapore Slingers – SGS, Kuala Lumpur Dragons – KLD, Brunei Barracudas – BRU, Thailand Tigers – THA). And I don’t like the idea of using first name rather than family name on the back of the jerseys (e.g.: “Rudy” Lingganay, “Nakiea” Miller, “Pathman” Matialakan, “Wenda” Wijaya). League office should be strict on standard uniforms. Lastly, the league must draft its own constitution. The ABL should come up with its own identity and branding first. Even the simplest and smallest detail, starting up is its own logo. I think, they should consider redesigning it. It seems it’s a logo of an amateur/minor league or a local tournament. Take a look on some Professional Leagues in the US/North America. The logo has its representation and meaning, with respect to the league, kind of sport, and history. It has some common similarities like: red, white, blue colors; acronym; the silhouette man; kind of ball; etc. For instance, the NBA logo represents Jerry West. The current NFL commissioner made a redesign on the emblem from 25 stars to 8 stars, which represent the 8 divisions. The PBA went to several logo changes up to the current one (it’s Francis Arnaiz, not Robert Jaworski is the silhouette man). Even the World Wrestling Entertainment (formerly known as World Wrestling Federation) and World Wide Fund for Nature, went to court because of the “WWF” acronym. Though, it’s a graphical representation, still it gives an impact, attraction to fans, consumers, and even familiarity to people with no interest. Every time you see the logo, it’s automatic.

Now, it’s down to its affiliated teams considering the logo, fonts, colors, used by any means: jerseys; graphics on TV, websites, print ads; t-shirts; tarps; collectibles; for “marketing” purposes; etc. The league should have this so-called “property” similar to the NBA and others. This is where the PBA patterned its “property” implemented by the late commissioner Jun B. about 10 years ago; wherein the “property” indicates the company name/logo along with its design and monicker; changing of names, monicker, and logo must undergo the commissioner’s office for approval and fees. This exempts Satria Muda BritAma, wherein they’re obliges to attached the sponsor name along with the club name. Bring on the ABL “property” instead of showing off the flags of its respective nations. The use of official abbreviation of its affiliated teams should also be implemented (e.g.: Philippine Patriots – PHP, Satria Muda BritAma – SMB, Singapore Slingers – SGS, Kuala Lumpur Dragons – KLD, Brunei Barracudas – BRU, Thailand Tigers – THA). And I don’t like the idea of using first name rather than family name on the back of the jerseys (e.g.: “Rudy” Lingganay, “Nakiea” Miller, “Pathman” Matialakan, “Wenda” Wijaya). League office should be strict on standard uniforms.

Lastly, the league must draft its own constitution.

]]>